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‘Footballers give me hundreds of thousands of pounds to buy houses for them’ Homes Under the Hammer TV star and ex-Manchester United striker Dion Dublin reveals Wrexham project
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‘Footballers give me hundreds of thousands of pounds to buy houses for them’ Homes Under the Hammer TV star and ex-Manchester United striker Dion Dublin reveals Wrexham project

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SokaLive

11 Sep 2026, 08:00

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Former Manchester United and Aston Villa striker Dion Dublin has successfully transitioned from the Premier League to the property market, revealing that current professional footballers routinely hand him hundreds of thousands of pounds to build and manage lucrative housing portfolios. Dublin, who famously scored 111 Premier League goals during a distinguished playing career that also included spells with Coventry City and Leicester City, has carved out a respected television career hosting the BBC show Homes Under the Hammer since 2015. Now, the 55-year-old entrepreneur is channeling his deep real estate expertise into a specialized venture aimed at safeguarding the long-term financial futures of modern players through strategic UK property investments.

This ambitious enterprise is gaining significant traction within the footballing community, with Dublin currently spearheading an exclusive housing development project in Wrexham, the Welsh club famously owned by Hollywood actors Ryan Reynolds and Rob McElhenney. Wrexham has experienced an extraordinary meteoric rise, securing back-to-back promotions under manager Phil Parkinson to reach EFL League One ahead of the 2024-25 season, transforming the North Wales region into a major hotspot for residential and commercial investment. Dublin leverages his unique status as an ex-footballer to navigate the high-stakes world of elite athlete wealth management, ensuring young stars earning massive Premier League and EFL wages avoid the financial pitfalls that historically plagued previous generations of retired sportsmen.

Looking ahead, Dublin intends to expand his property management operations beyond Wrexham as more professional athletes seek trusted guidance to secure their post-retirement fortunes amidst soaring UK property values. With average top-flight salaries exceeding astronomical figures, the demand for sophisticated asset diversification has never been higher among competitors in the UEFA Champions League and domestic leagues. By combining his sharp commercial acumen with his enduring passion for residential architecture, the former England international is establishing a vital blueprint for player welfare that extends far beyond the final whistle of a matchday, securing a lasting legacy away from the pitch.