Orlando Pirates chosen for global adidas 2026/27 campaign

Orlando Pirates stand proudly among an elite group of just 19 clubs across the entire globe selected to spearhead adidas’ brand new 2026/27 kit campaign. As one of South Africa's most historic and passionately supported institutions, the famous Buccaneers continue to cement their massive footprint well beyond domestic borders. Known for their fearless playing style and iconic black and white colours, the Soweto giants consistently capture the imagination of football enthusiasts worldwide. This prestigious selection highlights the club's growing international appeal, pairing their rich local heritage with cutting-edge global sportswear design.

Being handpicked alongside some of world football's most recognisable names underscores the immense global stature that the famous club commands today. The Soweto giants boast a passionate fanbase that stretches across continents, matching the fervent energy found inside the Orlando Stadium every matchday. Over decades of domestic dominance in the Premier Soccer League, the Buccaneers have built a culture synonymous with flair, resilience, and ambition. This partnership with adidas elevates the club's profile to unprecedented heights, celebrating a unique identity that resonates just as powerfully in London and New York as it does in Johannesburg.

Looking ahead, this exciting commercial alignment paves the way for fresh global merchandise releases and elevated brand visibility throughout the upcoming season. For the loyal supporters who wear the famous skull and crossbones with immense pride, seeing their beloved team feature prominently on the international stage marks another proud milestone. As the squad prepares for the rigours of domestic and continental campaigns, the club's unmistakable aesthetic will shine brighter than ever across worldwide platforms. Expect further groundbreaking collaborations as the partnership continues to bridge African football culture with global streetwear fashion.