BBC Sport looks at the numbers behind the drop in attendances at The Hundred compared to 2025, in the tournament's

The Hundred cricket tournament has experienced a notable decline in attendance figures during its first year under new private ownership. Match-day crowds have dropped compared to previous seasons, signaling potential challenges for the franchise-based competition that launched in 2021. The tournament, which features eight city-based teams competing in a 100-ball format, has traditionally drawn strong domestic audiences across England and Wales, with the 2022 edition attracting record crowds averaging over 20,000 spectators per match.

The attendance downturn comes as The Hundred operates under fresh commercial management structures, with ownership changes impacting operational decisions and scheduling. The competition has maintained its core format and fixture schedule, featuring teams like the London Spirit, Manchester Originals, and Birmingham Phoenix competing across July and August. However, external factors including fixture congestion within the English cricket calendar, competing entertainment options, and potential pricing adjustments have contributed to reduced walk-up attendance at various venues. The ECB-backed tournament continues to generate substantial television viewership, with broadcast reach remaining strong despite stadium attendance challenges.

Looking ahead, stakeholders must address engagement strategies to rebuild fan attendance momentum in coming seasons. The new ownership structure presents opportunities for innovative marketing initiatives and fan experience enhancements that could reverse the declining trend. Historical data shows The Hundred's inaugural 2021 season attracted 77,000 total attendance across all matches, demonstrating the tournament's capacity to draw crowds when optimally promoted. Success in attracting spectators back to grounds will be crucial for the competition's long-term financial viability and establishing it as a premier summer entertainment fixture in English cricket.