Kylian Mbappé has officially parted ways with Nike to sign a new endorsement agreement with sportswear brand On. The France captain concludes one of the most prominent boots-and-apparel partnerships in modern football, shifting his commercial allegiance away from the American giant to align with the rapidly expanding Swiss athletic brand.
As one of the undisputed global icons of the sport, Mbappé previously served as a central figure in Nike's marketing campaigns alongside a generation of elite forwards. Securing a player of his magnitude represents a major coup for On as the running-focused brand aggressively expands its footprint into elite football and mainstream lifestyle markets.
This partnership signals a strategic shift in how elite players manage their commercial portfolios outside of traditional football suppliers. Observers will watch closely to see whether On develops a signature boot line for the French superstar as part of his integration into their global stable of athletes.
